Introducing Vital Planet’s “Shop Health” marketing campaign: supporting local Health Food Stores
One of the highlights of the campaign is a series of video interviews conducted with health food store customers across the country, highlighting why they chose to shop at the store. The interviews capture the essence of what makes health food stores special and why it’s a vital part of the community,” said Brenda Watson.
Tedd Constantine, Director of Sales emphasized the importance of supporting the growth of health food stores, stating, “Vital Planet is part of the health food store community, It’s important to support them with marketing but also with a strong Zero Map Policy and a focus on natural channel distribution.” Watch one of our first ads here.